Wings to wear unique jersey in outdoor game
The NHL Winter Classic 2009 jerseys will be unveiled during the broadcast of the game between the Chicago Blackhawks and Detroit Red Wings on Saturday, Oct. 25. WGN-TV and FSN Detroit will broadcast the game, which begins at 7:30 p.m. CT (8:30pm ET) and marks the first time the two clubs will meet this season. The Chicago Blackhawks and Detroit Red Wings each will wear a unique, one-time-only jersey while playing in the NHL Winter Classic 2009 at Chicago’s historic Wrigley Field on New Year’s Day.
... What the heck. As long as you're trying to sell the sport, why not sell a few jerseys too.